Experience

12+ years of strategic leadership across automotive, global operations, franchise networks, and SaaS development

16

Countries Managed

1,457

Network Locations

270%

Revenue Growth

Founder & Chief Strategy Officer

UGAI.Solutions

Feb 2025 - Present

Cracow, Poland

Full-time

Building UGAI — an AI-powered Business Performance Management Platform that helps modern organizations align strategy, metrics, and execution.

Key Achievements

Strategic OKR & KPI system development

Project & task execution tools architecture

Advanced analytics dashboards design

AI-powered recommendations engine

Enterprise integrations & role-based access

Core Skills
Business Intelligence (BI)Strategic PlanningAI/MLSaaS DevelopmentProduct Strategy

Chief Operating Officer

VeAn Tattoo

Feb 2023 - Feb 2025

Krakow Metropolitan Area

Full-time

Strategic Operations Leadership: Managed and led operations for 7 key departments with over 100 employees in a company operating across 16 countries.

Key Achievements

Spearheaded digital transformation through comprehensive ERP/CRM implementation

AI integration and Power BI analytics deployment for business process automation

Engineered unit economics integration: optimized CAC, LTV, and ROMI metrics

Architected integrated digital ecosystem: mobile app, customer portal, automated marketing

Established in-house production studio and managed creative operations

Demonstrated scalable growth across 16 international markets

Core Skills
RecruitingBrand DevelopmentDigital TransformationOperations ManagementGlobal Expansion

Chief Marketing Officer

LLC MARCON

Aug 2018 - Feb 2022

CIS member state

Full-time

Network Expansion & Financial Growth: Increased network size from 890 to 1,457 points; improved EBITDA by +5 pp%; drove revenue growth from 537 million RUB to 1.98 billion RUB.

Key Achievements

Enhanced franchise lead conversion rate by +5.5%

Formulated comprehensive brand identity guidelines

Led international campaigns and go-to-market strategies

Trade marketing optimization: +7% margin increase, +24% revenue uplift

Modernized and automated franchise sales funnels

Launched new business channels and product distribution networks

Created and launched two new company brands with franchise models

Core Skills
RecruitingBrand DevelopmentFranchise ManagementInternational MarketingRevenue Growth

Self-employed / Project Manager

Proleev Business Consulting

Jun 2016 - Aug 2019

Various

Contract Full-time

Comprehensive Project Leadership: Led high-impact consulting projects for major companies across services, supply-chain, FMCG, Retail and large-scale HoReCa chains.

Key Achievements

Strategic market analysis and competitor assessments with SWOT analysis

End-to-end product & brand development from MVP to market introduction

Operational optimization for logistics and service sectors

Long-term strategy & budget planning for multi-year growth

Digital transformation & brand positioning strategies

Franchise development expertise with P&L management

Partnership & stakeholder engagement for sustainable growth

Core Skills
RecruitingProject LeadershipStrategic ConsultingBusiness DevelopmentDigital Strategy

Head of Marketing Department

Lexus

Oct 2012 - May 2016

Ukraine

Full-time

Crisis Marketing Strategy: Developed and executed a non-budget marketing strategy during a crisis, focusing on partner collaboration and customer loyalty programs.

Key Achievements

Built partner pool and increased holding sales share by +3% of total market

Launched successful loyalty programs: +7% increase in customer LTV

Organized presentations and city events for brand awareness

Created television show for brand promotion

Launched new electric vehicle development project in Ukraine

Performance monitoring and marketing objectives fulfillment

Core Skills
Social MediaOnline AdvertisingEvent ManagementCrisis ManagementAutomotive Marketing

Impact & Results

Measurable outcomes across industries and markets

890→1,457

Network Expansion

Franchise locations grown

+270%

Revenue Growth

537M to 1.98B RUB

+5pp

EBITDA Improvement

Profitability optimization

16

Global Markets

Countries managed

100+

Team Leadership

Employees across 7 departments

+7%

Customer LTV

Loyalty program impact

+24%

Revenue Uplift

Trade marketing optimization

+5.5%

Conversion Rate

Franchise lead improvement

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